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| SmartNews: |
SmartNews competitive intelligence
provides you with only the freshest,
most relevant news and information, to
help you keep track of local and global
events that impact on your business or
organisation.
Giving you timely, relevant news in
an easy-to-digest format and the power
to identify and react to opportunities
and threats as they happen.
So what is SmartNews?
SmartNews is a personalised news
service that empowers decision makers in
companies and organisations, through the
delivery of timely and relevant news and
information.
SmartNews tracks Internet news sources
worldwide, according to customer defined
search expressions. It then selects and
delivers a summary of relevant articles
available on the Web via a customised
news portal and daily newsletter and/or
raw format XML or RSS feed. This
groundbreaking technology also tracks
reader behaviour and uses this feedback
to prioritise and refine the content
displayed. This in turn provides an
increasingly relevant view of the news.
CEO’s, MD’s, managers and knowledge
workers, who use SmartNews every day,
find it a valuable, timesaving tool. One
that helps them stay up to date with
what’s happening in an ever-changing
business environment.
What does SmartNews offer you?
SmartNews searches local and
international Internet-based news
services, looking for key phrases
relevant to your business. Searches are
carried out throughout the day ensuring
you get only the freshest news content.
SmartNews then compiles a report of
identified news articles and publishes
this within a customised news portal
(website) and an email newsletter is
delivered each business day.
This report summarises available news
content and includes a headline and/or
short extract hyperlinked to the
original source. So you can view the
article where it appeared on the Web.
SmartNews also offers an archive
function. So you can search for content
previously displayed on the news portal.
In addition SmartNews has a premium
offering whereby results are monitored
on a daily basis by a trained journalist
to ensure optimal relevance and
performance.
SmartNews also gives you the ability to
add your own press releases, or company
announcements to the news portal at any
time of the day.
Should you instead wish to receive news
content as a XML or RSS feed, this can
easily be catered for. SmartNews offers
full customer support, hosting and
technical backup.
Why SmartNews?
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Empower decision makers with
relevant, timely news content
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Boost morale by keeping employees
informed and up to date on company and
industry developments
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Keep up to speed with
competitive events, industry trends
and relevant changes to legislation
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Monitor positive and negative
coverage of your company or organisation
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Track mentions of key spokespeople,
products, services, or clients
Coverage
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Major regional, national and
international news sites covered
(over 1200 sites)
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Broad coverage of consumer and
specialist industry sites
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SmartNews accommodates requests to
include additional sites for monitoring
Advantages
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You select the delivery format
which best suits your requirements.
Delivery may be made via a
customised portal with your company
branding, email, XML and/or RSS
feeds.
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Content updated continuously
throughout the day.
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High levels of accuracy due to
intelligent search filters and
personalisation features
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Experienced SmartNews consultants
are available to advise on optimal
search expressions
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Ability to make ongoing
adjustments to search expressions,
include additional source sites and
edit distribution lists directly to
the system
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Include additional websites for
monitoring and search for historical
news articles
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Add your own press releases for
company announcements
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Logical categorisation of articles
for ease of use
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Optional extras including exchange
rates.
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SmartNews is available in the following formats:
XML Data Feed: Ask for an example
by clicking here.
RSS Feed: Ask for an example
by clicking here. |